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View Full Version : Claria exiting adware business


dbarrow
03-27-2006, 11:07 AM
http://www.spamdailynews.com/publish/Claria_exiting_adware_business.asp

...formerly the infamous Gator....

...A condition of any sale of Claria's consumer software applications will be the requirement that any purchaser agrees to adhere to emerging industry standards outlined by TRUSTe and other industry coalitions. ...

...Claria's decision to unload its adware assets marks another phase in its ongoing transformation from its days as controversial pop-up ad network, Gator, to a firm that hopes to gain more respect among advertisers as well as publishers.

In the past, the firm raised the ire of several large publishers including The New York Times and Dow Jones, which sued Claria for serving pop-up ads that blocked those publishers' pages.

* and really farkled user machines!